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Ron K.
Democrat WI 3

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  • Recognizing the Career and Retirement of William L. Berg

    by Representative Ron Kind

    Posted on 2015-01-14

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    KIND of wisconsin in the house of representatives Wednesday, January 14, 2015 Mr. KIND. Mr. Speaker, I rise today to honor the career and retirement of William L. Berg. Mr. Berg, a lifelong resident of Wisconsin, is retiring from his position as president and CEO of Dairyland Power Cooperative. During his career, Mr. Berg oversaw a series of major transitions in the electric utility industry. He handled these transitions with confidence, leaving Dairyland better for his service. Mr. Berg's tenure at Dairyland was the longest of any CEO of a generation and transmission cooperative in the United States.

    Mr. Berg graduated from the University of Wisconsin-Madison with a Bachelor's and Master's Degrees in Electrical Engineering in 1971 and 1972, respectively. From 1972 to 1974, Mr. Berg was employed by the Wisconsin Electric Power Company as an engineer. Bill was hired by Dairyland in 1974, and assumed the duties of president and chief executive officer in 1990, just as the electric restructuring movement began. His leadership helped to guide Dairyland through the rapid changes associated with this period of restructuring and deregulation.

    Mr. Berg spent his career championing the values underpinning the cooperative business model. He believed that the strength of a cooperative comes from its members. His primary concern was always the interests of the cooperative's members, and by remaining focused on their fundamental importance, he was able to achieve great success as the leader of the cooperative.

    Mr. Berg is a registered Professional Engineer in the State of Wisconsin and a member of the Institute of Electrical and Electronic Engineers. He spends his time serving on a variety of boards and committees, including the Board of Advisors of Viterbo University and its Executive Committee. He also serves on the Rail Energy Transportation Advisory Committee of the Surface Transportation Board of the U.S. Department of Transportation and is a member of National Rural Electric Cooperative Association's Environmental Task Force. Mr. Berg is a past-president and current board member of the National Renewables Cooperative Organization. He is also a past-president of the National G&T Managers' Association and has served on the Board of Directors of the Electric Power Research Institute.

    Bill and his wife, Cindi, live in La Crosse where they plan to remain active in their church and in other community activities after Bill's retirement. Together they have two children, Michael and Sarah, as well as five grandchildren. Bill and Cindi are keen travelers, enjoying hiking experiences across the continents. I wish Bill and Cindi all the best in the years to come.

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